Green Bash, LLC produces live events connected to worthy causes by leveraging the latest mobile media technology. We are guided by the quintuple bottom line People + Planet + Participation + Performance = Prosperity. This new social calculus was developed by one of our founders and CVO, Joseph B. Malki. Our business model includes production, ticket sales, music, corporate sponsorship, advertising and merchandise. The operational and production ecological footprint is offset via afforestation and bio restoration projects managed by Trees for the Future. Also our ticketing partner In Ticketing print their tickets on hemp and flax paper as well as donate an additional tree for each ticket sold. Green Bash is developing its own agnostic technology to sell our live event recorded offerings. Furthermore, our technology will allow us to sell all of our offerings through a mobile and web friendly widget. Green Bash also uses this technology to connect music entertainment consumers to practical action steps around the philanthropic causes we support. We are developing a loyal fan base that subscribe to our events, purchase our web/mobile offerings and participate in a continuous social network where fans promote worthy causes connected to social and ecological justice.
By way of background, it is important to understand how the consumer and corporate market became attracted to cause oriented musical entertainment. The last four decades has seen the popular adoption of social and environmental causes into the entertainment industry. The Concert for Bangladesh in 1971, Live Aid, Farm Aid and We are the World in 1985, Earth Dance in 1996 and Live Earth in 2007 represent the largest musical impacts for a cause. This movement saw music entrepreneurs attempt to enlighten, inform and stir social consciousness while raising millions of dollars. This political revolution of awareness has grown into a major market force driving products and innovation. Today, over 1/3 of the global consumer market is comprised of the LOHAS (Life Styles of Health and Sustainability) psychographics[1]. These consumers make purchasing decisions on an appraisal of the ethical nature of both the product itself and the corporation who has made it. The business market responded with LOHAS corporations which adopted social and ecological responsible practices so as to cater to the LOHAS consumer. The corporate LOHAS market is the primary advertising sponsor base for Green Bash. Green Bash will duplicate best practices of the cause event model progressing from small to mass scale events. Green Bash will become part of this noble cause concert history and contribute a unique technological advantage to the game.
Green Bash’s will leverage its many strategic relationships to become popular and profitable. Our relationship with Seven-Star (the largest green event production firm in the US) gives Green Bash access to the one of largest database of sustainable and conscious representing our sponsor and advertiser base most of whom support our causes. Additionally, because Green Bash is an official sponsor of the largest sustainable consumer exposition and workshop event in the United States: Green Festivals (SF, Chicago, Seattle, Washington DC) we have a built-in fan database to leverage as attendees and subscribers. Additionally, our relationship with Harmony Festival offers a network of conscious and popular musicians, event producers, promoters and media technologists who are going beyond music’s own message to connect the world to worthy causes as well as 60,000 email fans we are able to engage. Finally, our electronic ticketing widget allows us to sell electronic concert tickets, audio and AV recordings of our concerts, and merchandise. This widget is mobile friendly allowing a new level of user engagement. Consumers will be able to purchase tickets, merchandise, recordings, and stay connected with their favorite causes through the Green Bash mobile and web application. As our attendee and web traffic grows, so will our sponsor and advertising revenue.
The principles of Green Bash, LLC (Sean Ahearn, Joseph Malki, Michael Jones) are veteran live event producers, digital web technologists and investor marketers with significant credentials in the environmental, social justice and LOHAS movements. Together they they bring the right business acumen and progressive reputation to establish a leading cause oriented live media entertainment agency.
Green Bash’ business model fits the success parameters of the social entrepreneurial model with our quintuple bottom line (People + Planet + Participation + Performance = Prosperity) practice. Green Bash profitably connects music and mobile media technology to the hearts and minds of all those who understand the special power of music and our responsibility to building a better world.
Natural Marketing Institute showed that in 2007, 40 million Americans were included within the LOHAS demographic.
